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Date: September 22, 2014

Author: Wahn Yoon

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We’re All in this Together

One of my greatest guilty pleasures is magazines. At airports. I raid the Replay newsstand for every kind of publication. As long as people like me continue to exist, the magazine business will continue to thrive. In the latest issue of Sharp, a Canadian men’s magazine, there’s an engaging interview with our favourite astronaut of modern times, Chris Hadfield. In it he says: “I remember one day I was sitting…

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Date: September 15, 2014

Author: Wahn Yoon

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Stakeholder Engagement—Pt. 3:

In this post, we explore the final four principles of stakeholder engagement:   5) Identify the right manner with to engage Once you have done the work of understanding (initially) your stakeholders’ concerns, then it’s time to choose the right channels and formats for communicating with them. Is it a public convening such as a town hall meeting? Is it a smaller round table discussion? Is it an informal lunch?…

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Stakeholder Engagement—Pt. 2:

What are the key ingredients of successful stakeholder engagement? Let’s get right to it. While there’s no perfect formula, and each situation is unique, there are a series of principles that seem to apply across the board. These include: 1)   Begin with an intrinsically inspiring vision 2)   Craft a powerful story around it 3)   Identify (map) the primary stakeholder groups 4)   Empathize with their concerns 5)   Identify the right manner…

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