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Date: August 18, 2014

Author: Wahn Yoon

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The Re-emergence of the Planner—Pt. 2:

Planners often come from odd and eclectic backgrounds. One of the best planners I ever met, who is now head of planning of JWT Tokyo, was a former documentary film-maker. Others I’ve known came from media studies at places like the New School in NY. One had even been a train conductor. Yours truly worked in theatre, film and in youth advocacy before becoming a hybrid of account guy and…

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The Re-emergence of the Planner—Pt. 1:

For years, my own relatives had the hardest time understanding what I do for a living. “Do you write the ads?” Well, only sometimes. “Did you take the photographs or draw the illustrations?” No, definitely not. “Did you buy the ad space?” No, mom, that’s the media buyer. “So what do you do exactly?” One of the most invisible roles in advertising, and possibly the one that’s the most responsible…

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Date: July 28, 2014

Author: Wahn Yoon

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Social Mores and Advertising—Pt. 3:

Let’s say you’re a company that cares. Cares about its employees, customers, communities, and the world at large. And you’re willing to put your money where your mouth is, but you need to make sure this is done in a way that is advantageous to the business. How do you start? Here are a few questions that might help to frame the solution for you: What are your core business…

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