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Date: April 8, 2014

Author: Wahn Yoon

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Memes & Marketing—High vs. Low Fidelity

In The Selfish Gene, a book we consider seminal and pivotal at Wunderkind, Richard Dawkins talks about one key difference between how genes replicate in biology vs. how memes replicate in society—the fidelity of replication. In other words, how perfect is the copy each time a strand of DNA replicates? Well, quite perfect when it comes to normal DNA/RNA activity. Our bodies, and all the countless cellular processes within them,…

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Date: April 1, 2014

Author: Wahn Yoon

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“Should We Conduct Market Research?”

In a famous interview for Forbes magazine, Steve Jobs was asked by the interviewer: “How do you do strategy?” And the first sentence out of his mouth was, “We never do market research”. Henry Ford famously said, more than once according to legend:  “If I had asked my customers what they really wanted, they would have said ‘faster horses’”. As many of you might already know, at Wunderkind we have…

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Date: March 24, 2014

Author: Wahn Yoon

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How to be a Great Client—Part 8: Protecting the Work

Once you’ve initially approved the work as a client, your job is far from over. Because most organizations are complex. And complex organizations have to contend with politics. And stakeholders. And more politics. Why is much of the advertising that one sees online, in the movie theatre, on television and everywhere else—generally quite mediocre? It’s not necessarily because the creative people at the agency weren’t talented. Most agencies have talented…

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