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Date: September 2, 2014

Author: Wahn Yoon

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Stakeholder Engagement—Pt. 1:

There’s an unforgettable scene in the movie “Invictus”, which is the story of the particular chapter in Nelson Mandela’s earliest days as the new president of South Africa. In this segment of his journey, he vigorously protected and inspired the nation’s rugby team—eventually guiding them to win their first ever World Cup, on home turf, no less. But in this particular scene, none of the above has taken place, and…

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Date: August 25, 2014

Author: Wahn Yoon

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The Re-emergence of the Planner—Pt. 3:

Before the Internet appeared and swiftly took over our lives, a planner had to be quite patient. Months would be spent doing research and strategy, followed by the creative work, which would then be released to the public. Anecdotal responses would filter in here and there, and a post-campaign brand awareness study would be designed and put in market. And then, eventually, the planner might know if the strategy worked….

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Date: August 18, 2014

Author: Wahn Yoon

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The Re-emergence of the Planner—Pt. 2:

Planners often come from odd and eclectic backgrounds. One of the best planners I ever met, who is now head of planning of JWT Tokyo, was a former documentary film-maker. Others I’ve known came from media studies at places like the New School in NY. One had even been a train conductor. Yours truly worked in theatre, film and in youth advocacy before becoming a hybrid of account guy and…

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