preloader

Date: July 28, 2014

Author: Wahn Yoon

Tags: , , ,

No Comments »

Social Mores and Advertising—Pt. 3:

Let’s say you’re a company that cares. Cares about its employees, customers, communities, and the world at large. And you’re willing to put your money where your mouth is, but you need to make sure this is done in a way that is advantageous to the business. How do you start? Here are a few questions that might help to frame the solution for you: What are your core business…

Read More…

Date: July 21, 2014

Author: Wahn Yoon

Tags: , , ,

No Comments »

Social Mores and Advertising—Pt. 2:

I was a dinner party the other day and was confronted with a classic debate between two friends of mine, one of whom works in advertising and the other in a government job related to environmental sustainability. Friend A (man who works in sustainability) accused Friend B (woman who works in advertising) and her ilk of “creating demand” for products that we don’t need. Friend B countered by saying that…

Read More…

Content vs. Experience—Who’s King?

There’s an expression that’s been floating around for a while: “Content is King.” But is that really true? Let’s challenge that for a moment. After World War II, North Americans entered a phase where the profusion of products was like nothing the world had ever seen. Affluence and new technologies converged to produce wondrous appliances that could wash our clothes and dishes, fly hundreds of ordinary people through the air…

Read More…