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Date: July 21, 2014

Author: Wahn Yoon

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Social Mores and Advertising—Pt. 2:

I was a dinner party the other day and was confronted with a classic debate between two friends of mine, one of whom works in advertising and the other in a government job related to environmental sustainability. Friend A (man who works in sustainability) accused Friend B (woman who works in advertising) and her ilk of “creating demand” for products that we don’t need. Friend B countered by saying that…

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Content vs. Experience—Who’s King?

There’s an expression that’s been floating around for a while: “Content is King.” But is that really true? Let’s challenge that for a moment. After World War II, North Americans entered a phase where the profusion of products was like nothing the world had ever seen. Affluence and new technologies converged to produce wondrous appliances that could wash our clothes and dishes, fly hundreds of ordinary people through the air…

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Date: July 7, 2014

Author: Wahn Yoon

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Social Mores and Advertising—Pt. 1:

The times—are always changing. We are ever in a state of evolution. And advertising does not direct our evolution so much as reflect aspects of it. And sometimes quite vividly… In 1969, the venerable Western Electric, one of the most respected companies of its time, issued a groundbreaking print ad with the shocking headline: “The Show Negro.” Shocking to our parents and grandparents in ’69 not because of the language…

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