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Nuit Blanche: Art with a Little Commerce

In many cities across the world, there’s an all-night arts festival called Nuit Blanche, where people can view art for free in a variety of outdoor and indoor spaces. Nuit Blanche started in Paris in the early 2000′s and has since spread to numerous cities, the latest being Melbourne Australia, from what I hear. But no Nuit Blanche in the world is larger than Toronto’s, which attracts over 1.2 million…

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Consumers vs. Customers

*Guest post from Wunderkind Account Executive Michael Di Leo Muji, the Japanese retailer known for selling wares ranging from simple office stationary to prefab homes, has been experiencing unbridled success over the past few years. Unlike other not-as-successful foreign retailers (think Target in Canada), Muji has found a novel way to differentiate themselves from the competition in each of the markets they enter: by staying true and committed to their…

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Date: September 29, 2014

Author: Wahn Yoon

Tags: , , ,

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Why Segments Exist

Why is it that in almost every category, industry and area of life, there emerges a finite number, usually just a handful, of “segments” when it comes to how the market divides itself? Not a huge number—and not a single monolithic segment. For example, a few years ago I worked on a project with a very large pharmaceutical company that had developed a breakthrough psychiatric medication, one that was already…

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