The unmoved is the source of all movement. Thus the Master travels all day without leaving home. However splendid the views, she stays serenely in herself. Why should the lord of the country flit about like a fool? If you let yourself be blown to and fro, you lose touch with your root. If you let restlessness move you, you lose touch with who you are. At our sister company…
Conventionally, traditionally (how difficult it is to even type those words!), advertisers as a rule of thumb follow the 80/20 rule. They spend 80% of their marketing budget on media and production, and 20% on the creative. At a recent Wunderkind University seminar, our guest speaker Mary Koven suggested that today, we should consider reversing that ratio, in favour of content and creative. Today, the media choices are exponentially greater…
If Lao Tzu, the mythic originator of Taosim and author of the classic Tao Te Ching, were alive today, he would be like a kid in an infinite candy shop. He wouldn’t know what to do with himself. One of Lao Tzu’s great gifts, and a fundamental aspect of Taoism, is the attunement to energy. He would delight over the equation e = mc2, which would indicate the fundamental inter-relationship…